Question: Which term in Digital Marketing is this person talking about? If we display the banner advertisment on this expensive news portal to 100.000 views, I

Which term in Digital Marketing is this person talking about?

„If we display the banner advertisment on this expensive news portal to 100.000 views, I will expect at least 10 customers to land on our corporate website!"

Answer 1

Choose...

costs per click

conversion rate

click through rate

„If we sell the advertising space on our corporate blog then I want our advertising partners to pay for the amount of people who actually click on the ad, not for the advertising space itself. That´s ok, isn´t it?"

Answer 2

Choose...

costs per click

conversion rate

click through rate

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