Question: Which term in Digital Marketing is this person talking about? If we display the banner advertisment on this expensive news portal to 100.000 views, I
Which term in Digital Marketing is this person talking about?
„If we display the banner advertisment on this expensive news portal to 100.000 views, I will expect at least 10 customers to land on our corporate website!"
Answer 1
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costs per click
conversion rate
click through rate
„If we sell the advertising space on our corporate blog then I want our advertising partners to pay for the amount of people who actually click on the ad, not for the advertising space itself. That´s ok, isn´t it?"
Answer 2
Choose...
costs per click
conversion rate
click through rate
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