Question: Why do new products fail? A high - level executive pushes a favourite idea through in spite of undesirable market research findings The idea is

Why do new products fail?
A high-level executive pushes a favourite idea through in spite of undesirable market research findings
The idea is good, but the market size is overrated
The product is not well designed
The product is wrongly positioned in the market, not marketed successfully or costly
Expansion costs are greater than anticipated
Competitors fight back harder than estimated
Why do new products fail? A high-level executive pushes a favourite

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