Why do store$-$based retailers or catalogers add Internet channels into their retail strategy?

Internet channels are easier to browse through than catalogs.

Unlike store channels, Internet channels allow customers to use their five senses while evaluating products.

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Forward integration occurs when a retailer engages in some wholesaling and manufacturing activities.

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Retailers like to improve their offerings and build a competitive advantage.

It allows retailers to move away from a more complicated omnichannel retail

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