Why do superstar athletes have so much brand selling power? Why does the selling power of athletic

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Why do superstar athletes have so much brand selling power?

Why does the selling power of athletic superstars often transcend sports equipment and apparel?

What major sports have the greatest global appeal? Which major sports are more local in appeal? How does this influence a companys choice of brand ambassador?

What explains Michael Jordans longevity as a brand ambassador for Nike?

Do you think that a superstar such as soccer player Lionel Messi would be a good brand ambassador in the United States?

Related Book For answer-question

Financial Reporting Financial Statement Analysis and Valuation a strategic perspective

ISBN: 978-1285190907

8th edition

Authors: James M. Wahlen, Stephen P. Baginski, Mark Bradshaw

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Posted Date: Feb 09, 2024 07:38 AM

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Why do superstar athletes have so much brand selling power? Why does the selling power of athletic

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Superstar athletes have significant brand selling power for several reasons 1 Influence and Reach Superstar athletes often have a massive global fan following and influence across various demographics ... View the full answer

Financial Reporting Financial Statement Analysis and Valuation a strategic perspective

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