Why do we care what magazines are popular with PDA potential customers? It helps us better understand potential customers at a deeper level than just physical characteristics, like gender and race. That understand will help more effectively utilize the marketing mix (product, pricing, place, and promotion). We shouldn't care. We want to advertise in magazines that have the largest number of ads per issue. The more expensive the magazine, the more people are likely to pay for a PDA.

Why do we care what magazines are popular with PDA potential customers? It helps us better understand potential customers at a decper level than just physical characteristics, like gender and race. That understand will help more effectively utilize the marketing mix (product, peicing, place, and promotion) We shouldn't care. We want to advertise in magarines that have the largest number of ads per issue. The more expensive the magazine, the more people are likely to pay for a POA