Question: Why do we classify products into different categories? How is this helpful? What are some examples of convenience products that you buy regularly? Where do

Why do we classify products into different categories? How is this helpful?

What are some examples of convenience products that you buy regularly?

Where do you buy these products?

Why is a wide distribution of these products important?

What are some examples of shopping products?

Why do consumers usually do comparison shopping when buying shopping products?

What are some examples of specialty products you have purchased or plan to purchase?

Are you reluctant to accept substitutes? Why?

What are some examples of unsought products?

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