Why do you think, based on your analysis of the case, that Ducati reduced its components and personnel costs while increasing its sales and marketing expenses?

To change from a metal$-$mechanical company to an entertainment company, or a culture driven company; or$,$ as in the previous clip, a tribe. Ducati needed to stop focusing on making great bikes.

To change from a metal$-$mechanical company to an entertainment company, or a culture driven company; or$,$ as in the previous clip, a tribe. Ducati needed to stop racing.

To change from a metal$-$mechanical company to an entertainment company, or a culture driven company; or$,$ as in the previous clip, a tribe. Ducati needed to make production efficient to compensate for marketing costs and reduce overall costs.

To change from a metal$-$mechanical company to an entertainment company, or a culture driven company; or$,$ as in the previous clip, a tribe. Ducati needed to fire many engineers, increasing costs.