Question: Why do you think it became important for IKEA to try something new by leveraging the digital technology? 2) Do you think change is good

Why do you think it became important for IKEA to try something new by leveraging the digital technology?

2) Do you think change is good for innovation? Can you provide an example of a company or brand you know that had to change due to the COVID-19 pandemic and eventually succeeded by adapting to the change?

3) What kind of challenges do you think a company faces when they introduce digital transformation. Name and elaborate 2 of such challenges.

https://hbr.org/2021/06/inside-ikeas-digital-transformation

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