Question: Why do you think misspellings are important to consider when building keyword lists? Using Googles keyword research tool develop your own list of keywords for

  1. Why do you think misspellings are important to consider when building keyword lists?
  2. Using Googles keyword research tool develop your own list of keywords for a particular brand.
  3. Review Web sites of your favorite brands. Can you identify a few examples where content has been optimized, as indicated in this section?
  4. Why do links send signals of trust to search engines?
  5. How can analyzing the links to a competitors Web site help aid your own link-building strategy?

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