Question: Why do you think Tesco have embarked upon their environmentally favorable campaign emphasizing the use of renewable energies and by announcing a GBP 100 million

Why do you think Tesco have embarked upon their environmentally favorable campaign emphasizing the use of renewable energies and by announcing a GBP 100 million fund to increase energy efficiency and cut carbon emissions, and the use of wind turbines and solar panels at some of its stores? Do you think this is a clever PR exercise to detract from the criticisms of Tesco's antagonists? (8 Marks

4.3 As the CEO of Tesco, what growth strategies would you be pursuing at this point in time?

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