Question: Why do you think that the Disney organization, once a highly successful and growing organization become stagnant after the death of its founder Walt Disney?

  1. Why do you think that the Disney organization, once a highly successful and growing organization become stagnant after the death of its founder Walt Disney? Describe as many reasons as possible.

  2. How important is Michael Eisners role in the process of turn around of the Cofortunes? Does it mean that the success of the entire organization depends upon the philosophy of its CEOs? Give reasons.

  3. Can you identify the change agents that were at work in changing the behavior of the organizational members?

  4. If you were hired as a consultant to the organization, what changes would you suggest, if any, to bring Disney organization into the global limelight?

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