Why does a more accurate cost for a product matter? Shouldn't the price be set based on

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Why does a more accurate cost for a product matter? Shouldn't the price be set based on market and competitive factors? What causes a product or customer to be highly unprofitable? When would a product or customer be highly profitable?

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Mar 30, 2024 11:02 AM

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Why does a more accurate cost for a product matter? Shouldn't the price be set based on

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A more accurate cost for a product matters because it provides a clear understanding of the expenses ... View the full answer

International Marketing And Export Management

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