1. Why does having knowledge and the capability to creatively apply that knowledge in creating unique solutions become so important for today's salesperson in the business-to-business marketplace?
2. Explain the concept of communication styles and how a salesperson might flex his or her own style to better match the style of the buyer. How would the salesperson's behaviors and activities differ as he or she advances through the different stages of the selling process? Illustrate your answer with examples.
3. Explain the role of functional attributes and psychological attributes in the post-purchase determination of customer satisfaction.

explain thoroughly