Why does it matter if a proposal is solicited or unsolicited $?$ a $)$ The audience is expecting an unsolicited proposal $,$ so you don't have to spend as much time explaining why a problem exists $.)$ The audience is not expecting a solicited proposal $,$ so you have to spend more time explaining why a problem exists $.)$ The audience is expecting a solicited proposal $,$ so you don't have to spend as much time explaining why a problem exists $.)$ Trick question $!$ There's no difference between the two $.$