Question: why does olive & sinclair need to utilize distribution channels the right to mix of channels can make purchasing their products less convenient and efficient

why does olive & sinclair need to utilize distribution channels the right to mix of channels can make purchasing their products less convenient and efficient for customers, suppliers, or both the right channels can provide differentation for the product distributed through the channel partnering with a distribution wont allow them to reach new markets finding a channel with an efficent supply chain will incrreae costs

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