Question: Why does personal selling work better than other communication options available to firms selling in the business - to - business market? Group of answer

Why does personal selling work better than other communication options available to firms selling in the business-to-business market?
Group of answer choices
Salespeople are proficient in all aspects of new product development.
Salespeople are able to tailor unique messages for each prospective buyer.
Personal selling is the cheapest form of promotion.
Selling is the only way to express value to prospective buyers.
Personal selling employs more people in the United States than advertising.

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