Question: Why does Tim White ( Edge Industrial ) say his company is still using direct mail pieces to target to customers? its the cheapest form

Why does Tim White (Edge Industrial) say his company is still using direct mail pieces to target to customers?
its the cheapest form of marketing
its the most useful for industrial products
its become so uncommon these days it will actually gain attention and cut through clutter
Why does Tim White (Edge Industrial) say his company is still

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