Why does Zaras approach seem so irrational? - Assess the key external risk factors that ultimately translate to financial risk in the apparel industry. - Discuss how the industry deals with the risk factors and how this translates into a business model. - What are the key business metrics companies must manage in order to mitigate these risks? - Discuss how Zara (versus Gap) manages these metrics. - Define the business Zara is in and describe the key elements of the business model