Question: Why has more progress been made on customer value differentiation than on customer needs differentiation? Is it possible to meet individual needs? Is it feasible?

Why has more progress been made on customer value differentiation than on customer needs differentiation?

Is it possible to meet individual needs? Is it feasible? Can you describe three examples where it has been profitable?

For each of the following product categories, name a branded example, then hypothesize about how you might categorize customers by their different needs.

AutomotiveAirlinesPersonal Care

(

cosmetics

,

deodorant, toothpaste, etc.

)

Hotels

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