Why has the consumption of plant-based food risen so much over the past few years?

1. Identify the aspects of consumer behaviour that best answers this question, and conclude with two takeaways aimed at marketing professionals.

2. Identify the aspects of consumer behaviour that best answer the question using the topics/concepts of:

(Attitudes and Persuasion), (Decision Making and the Shopping Experience).

Answer rating: 100% (QA)

Consumer Behavior Aspects a Health and Wellness Trends Consumers are increasingly focused on health and wellness Plantbased diets are often perceived as healthier with potential benefits such as weigh... View the full answer