Why has the soft drink industry historically been so profitable $($Hint: consider critical structural factors the Five$-$forces framework$)?$ Why are the levels of profitability so different between the concentrate business and the bottling business $($Hint: consider critical structural factors the Five$-$forces framework$)?$ How has the competition between Coke and Pepsi affected the industry$$s profits? How can Coke and Pepsi sustain their profits in the wake of flattening demand and the growing popularity of non$-$carbonated soft drinks? Write a case write up answering above questions as per five forces framework