Question: Why have loyalty programs become so popular with marketers? Loyalty programs are a type of sweepstakes that generate a great deal of consumer interest. Loyalty

Why have loyalty programs become so popular with marketers?
Loyalty programs are a type of sweepstakes that generate a great deal of consumer interest.
Loyalty programs allow marketers to set cookies so they can track consumers' activities.
Loyalty programs are a promotional form of brand extension strategy.
Loyalty programs support the goal of customer retention.
Loyaltyprograms are especially effective when used for new product introductions.
Why have loyalty programs become so popular with marketers? Loyalty programs

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