Why is audience analysis important?

Audience Analysis affects many of the strategic choices that you make in preparing your speech:

Your specific purpose $-($your objective for the speech$)$

Your thesis Statement and preview of main points

What type of supporting material to use

How to introduce the speech, how to conclude the speech

Language choices

Audience analysis is also very important in helping you to relate your topic to the needs and self$-$interest of your audience. Remember that people are more inclined to pay attention to messages that address their needs and concerns.

Part $1-$Analysis $-$ Who is my audience?

Data source $--$Using a magazine of your choice $($Please TYPE your answers$)$

Please analyze$/$examine the following: the Name of the magazine, the magazine cover, the articles, the price of the magazine, advertisements, pictures, letters to the editor, language $-$ and then write a BRIEF description of the magazine $($as if you were introducing the magazine $-$letting me know what it was about$).$

Try to determine the target audience of the magazine. Base your description of the target audience on demographic characteristics: age range, gender, education level, group affiliation $($where possible$),$ and socio$-$cultural$/$economic background. Give reasons for your decision. Explain what aspects of the magazine helped you to decide on the demographic characteristics of the target audience$/$reader of that magazine. $($Ads$,$ articles etc.$)$

Which of the $5$ specific level$($s$)$ on Maslow's hierarchy best represents the target audience of your chosen magazine? Explain your choice $($you can decide that your audience represents several levels on the hierarchy$)$

VERY IMPORTANT: Once you have done the above analysis please turn over the page to read Part $2$ of the assignment