Why is capturing customer lifetime value so important? Choose a retailer, and apply this concept as a way to explain, in part, its profitability and long$-$term viability in the marketplace.

$2.$

The marketing mix has been compared to a toolbelt. In other words, successful marketers can devise an appropriate marketing mix by combining the right blend of tools: product, price, place, and promotion. Describe a recent product that you purchased on Amazon.com or some other online retailer $($place$),$ how you located it $($promotion$),$ and whether the price was competitive when compared to similar products.