Why is content marketing increasingly popular with marketers? Select one: a. It is an inexpensive way to increase your SEO. b. It lets you focus your marketing efforts on e-mail campaigns c. It is an inexpensive way to post paid ads on social media d. It avoids having to anticipate questions from consumers Keyword research is not just about getting visitors to your site, but about getting the right kind of visitors. Select one: "a. FALSE b. TRUE The goals of a digital marketing plan must be SMART-specific, measurable, assignable, realistic, time-related. Select one: a. TRUE b. FALSE