Question: Why is counterfeiting such a serious problem for luxury goods manufacturers and retailers? Is this something they should be concerned about? Why? How do counterfeit

Why is counterfeiting such a serious problem for luxury goods manufacturers and retailers? Is this something they should be concerned about? Why?
How do counterfeit goods influence the status benefits that luxury goods provide? How does the consumer react to this characteristic of the marketplace?
What is your reaction to Canada Goose and the efforts it is making with respect to counterfeit goods? Is it doing enough?
What is your recommendation to Janet? How can she meet the ever-evolving challenge of counterfeit goods?

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