Question: Why is creating a business model important? It requires you to answer key questions about a potential business opportunity It helps you know if a
Why is creating a business model important?
- It requires you to answer key questions about a potential business opportunity
- It helps you know if a new business you are contemplating is viable
- It is an excellent preliminary practice to writing a full business plan
- All of the above are correct
|
| |
Bookmark question for later
What is the purpose of the value proposition section of a business model?
- It outlines how you will make money selling your product or service to your customers
- It clarifies the need, problem or pain point that you are solving for your customers
- It clearly identifies the main customer groups you are targeting with your product or service
- It specifies how you will reach potential customers and attract them to your business
|
| |
Bookmark question for later
What is an important question to ask while creating the customer acquisition section of your business model?
- Who are the specific customers or groups for whom you are creating value?
- What types of traditional media and social media will you use to market your business?
- What assumptions are you making about early sales and revenue for your company?
- How do you know the need, problem or pain point really exists?
|
| |
Bookmark question for later
What is the purpose of the distribution channels section of a business model?
- It clarifies the main costs you will incur while executing your business model
- It outlines the way or ways you will get your product or service to your customers
- It outlines how you will make money selling your product or service to your customers
- It specifies how you will reach potential customers and attract them to your business
|
| |
Bookmark question for later
What is the purpose of the revenue streams section of a business model?
- It clarifies the main costs you will incur while executing your business model
- It outlines the way or ways you will get your product or service to your customers
- It specifies how you will reach potential customers and attract them to your business
- It outlines how you will make money selling your product or service to your customers
|
| |
Bookmark question for later
What are Duplication business models?
- Companies that manufacture large batches of the same types of products
- Companies that sell a based product and then generate revenue from disposables
- Companies that allow you to copy their proven business model
- Companies that sell products that they duplicate every selling cycle
|
| |
Bookmark question for later
Which of the following is a difference between a product business and a service business?
- A product business has no Cost of Goods Sold, while a service business does.
- A product business sells tangible items, while a service business sells intangible things.
- A product business is easier to start because it requires less capital, while a service business is more complicated and takes more capital.
- A product business sells goods for profit, while a service business raises money for a social cause.
|
| |
Bookmark question for later
What is a Subscription business model?
- When customer pay a monthly or annual fee to continue to receive products or services
- When companies offer different prices based on the number of customers who use the services
- When you get to use a companys brand, logo, slogan, trademarks, and patents
- When you get thousands of eyeballs viewing your site and then sell advertising space to companies that want access to your community of viewers.
|
| |
Bookmark question for later
Which of the following are Traditional Business Models?
- Licensing and franchising
- Manufacturer and wholesaler
- Party plan and multi-level marketing
- Aggregator and brick and click
|
| |
Bookmark question for later
What is a Base Product and Disposables business model?
- When a company sells a base product and then makes money on the disposable or residual products that are required to use the base product
- When a company buys damaged or out-of-date products, sells the least damaged, and disposes of the rest
- When a company buys large quantities of goods at fire-sale prices and liquidates them in foreign countries
- When a company sells computer hardware in addition to software that needs to be updated regularly
|
What are some of the pivots you may need to make after you launch a new business?
- Your product may need further development
- You may need to adjust your packaging and pricing
- You may need to reconsider channels of distribution
- All of the above could occur after you launch a new business
|
| |
Bookmark question for later
What is one of the ways successful entrepreneurs pivot to additional revenue streams?
- They find new products for their growing customer base
- The find new market niches for their growing product line
- They use their growing resources to develop related business opportunities
- All of the above answers are correct
|
| |
Bookmark question for later
Why did Jacque Butler start her second company, the nanny agency?
- Her father thought it was an excellent opportunity and encouraged her to do it
- She was a single mother of six and couldnt find an acceptable agency to help her find a nanny for her children while she was in school
- She sold her first real estate company and had capital to start a new business
- She was a nanny as a teenager and always wanted to start her own agency
|
| |
Bookmark question for later
What need prompted Jacque Butler to start her compounding pharmacy?
- She had money from selling her nanny agency and really liked the supplement industry
- She went to school and became a pharmacist and needed a job to support her family
- Her father was diagnosed with Parkinsons disease and she couldnt find any solutions that would help with his illness
- None of the above are correct
|
| |
Bookmark question for later
What is an important question to ask when you are trying to add new products for your base market?
- What is the least expensive product I can add to my product line?
- What is the broader problem people are trying to solve when they purchase my product?
- What new products is our team capable of creating?
- What is the most expensive product I can add to my product line?
|
| |
Bookmark question for later
What unique business model did Jon and Jason Araghi create to get coffee to military troops in remote and dangerous locations?
- They raised money and donated it to the military so troops could buy coffee in the cities where they were stationed
- They built brick and mortar coffee shops within 30 miles of each military base
- They built complete coffee shops in sea containers that could easily be transported
- They air dropped coffee mixes from military planes
|
| |
Bookmark question for later
When your business is stable and you have a variety of valuable resources, what is another move you can make to generate additional revenue?
- You can use your growing resources to develop new and related business opportunities
- You can sell your business while it has the greatest value
- You can start selling off the resources you dont need to generate additional cash
- You can use your resources to keep what you have stable
|
| |
Bookmark question for later
What are some of the new business opportunities Joe Brandl created after building his tannery business?
- He started making clothing and props for mountain man rendezvous, sportsmens shows, and movies
- He started making lodge-pole beds, tables, chairs, and rawhide lamp shades
- He opened a show room to display and sell all of his western products
- Joe pivoted to all the above opportunities
|
| |
Bookmark question for later
What valuable pivot did Dave Burbidge make after he built a very successful garbage company?
- He started buying, refurbishing, and selling used garbage trucks
- He started and built a new construction company
- He started a commercial painting company
- None of the above answers are correct
|
| |
Bookmark question for later
What new business did the founders of DownEast Outfitters pivot to after they built their successful off-price clothing company?
- They opened a chain of dollar stores to sell their left over products
- They sold their company and started developing real estate
- They switch to low-price high volume specialty food stores
- They used their same business model to create an off- price furniture company
|
What was the impact of President Kennedys We Choose to Go to the Moon speech?
- Not many people heard it, so it had little impact in the country
- NASA, its partners, and the whole country rallied behind his vision
- It ended up costing far more money than anyone expected
- It offended groups who wanted to cut the federal budget
|
| |
Bookmark question for later
Why is it hard for some organizations to focus on key priorities?
- a. They hire a lot of unmotivated people
- b. The vision for the company is not well defined or communicated in the first place
- c. Cultural practices develop that have nothing to do with accomplishing key objectives
- d. B and C
|
| |
Bookmark question for later
What three categories do most activities fall into in organizations?
- Fun, boring, and neutral for employees
- Directly linked, indirectly linked, and not link to key objectives
- Strongly linked, directly linked, and somewhat linked to key objectives
- None of the above are correct
|
| |
Bookmark question for later
What should you do with activities in your company that are not linked at all to any of your key initiatives?
- a. Let them continue as part of the company culture
- b. Let them continue to celebrate the companys history
- c. Eliminate them if they are not adding any value
- d. A and B
|
| |
Bookmark question for later
In what industry did Bill Kilburg create a successful new business model?
- The food services industry
- The hospitality, convention, and events industry
- The professional education industry
- The property management industry
|
| |
Bookmark question for later
What is the impact of focusing on peoples strengths rather than their weaknesses?
- a. They become better performers on the job
- b. They become more satisfied with their work
- c. Their performance often declines
- d. A and B
|
| |