Why is creating the right brand image important?

By identifying a brand's strengths and weaknesses, a company can identify how best to position its brand.

A company can slowly disengage the current image that may not be working while preparing the way for a new image.

Company leaders can consider what they wish to change about a brand and how they intend to accomplish it$.$

The right image sends a clear message to consumers while emphasizing the unique nature of an organization and its products.