Question: Why is defining the problem considered the most difficult step of the marketing research process? It is the first step of the process. It avoids

Why is defining the problem considered the most difficult step of the marketing research
process?
It is the first step of the process.
It avoids situation analysis study in most cases.
It involves qualitative research.
Failure to correctly define the problem will make all subsequent steps wasted effort.
Why is defining the problem considered the most difficult step of

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