Question: Why is dual advantage ( i . e . , competing on cost leadership and differentiation ) difficult for firms to achieve? a . Due

Why is dual advantage (i.e., competing on cost leadership and differentiation) difficult for firms to achieve?
a. Due to inconsistencies in firm image and reputation.
b. Strategic positions based on differentiation and low costs require different processes, equipment, employee behavior, skills, and management systems.
c. Pursuing both strategies leads to confusion in day-to-day operating decisions.
All of the above.
Why is dual advantage (i.e., competing on cost leadership and differentiation)

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