Question: Why is environmental scanning an important activity for marketers? How can social responsibility benefit a firm as well as the society in which it operates?

Why is environmental scanning an important activity for marketers? How can social responsibility benefit a firm as well as the society in which it operates? Describe an industry or firm that you think might contribute to the wellbeing of society using corporate social responsibility. Summarize in 250-300 words and state your source not referencing.

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