Question: Why is external validity important in marketing research? Why is external validity important in marketing research? It ensures the financial stability of the research. It

Why is external validity important in marketing research?
Why is external validity important in marketing research?
It ensures the financial stability of the research.
It indicates the degree to which results can be generalized.
It guarantees the accuracy of product testing.
It measures the efficiency of the research methods.
It assesses the relevance of marketing strategies.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

deacribe the main findings of this paper 400 words (be clear on what the analysis involved says, interpret results, or if you could redo the study, what other varaibles or questions would you...

Q:

Just some points on the main findings of the paper/ what the results mean! 6 67% + T Applying Regression Models to Predict Business Results Jelena Rusov PhD Student Durereado, grade Mirjana Misita...

Q:

One important measure of workers' performance is their attendance record. A personnel manager at a large company with a serious absenteeism problem undertook a two-year study. She took a random...

Q:

Need to fix all the problems that are commented under'EMMA', which is the Historical performance and Internal environment to be exact. Please send back the revised document as word only need to...

Q:

Questioner of this thesis Journal of Financial Risk Management, 2020, 9, 190-210 https://www.scirp.org/journal/jfrm ISSN Online: 2167-9541 ISSN Print: 2167-9533 DOI: 10.4236/jfrm.2020.93011 Aug. 19,...

Q:

Referring to the article Factors affecting trust in Market Research Relationships, identify the factors affecting trust? How many constructs have been used to measure the perceived researcher...

Q:

Business Research MethodologyQuestion Bank 1 1. When the marketing department of an organization attempts to determine the amount of time the managers in this department spend at their computers in...

Q:

Business Research Methodology- Question Bank 1 1. When the marketing department of an organization attempts to determine the amount of time the managers in this department spend at their computers in...

Q:

10. An experimenter has some degree of control over the: a. independent variable. b. correlative variable. c. history effect. d. All of the above, if the experiment is conducted properly. 11. If a...

Q:

Questions and resources are attached in the document. Assignment is regarding about Financial Accounting Theory. ACCT1080 Financial Accounting Theory Topic Allocations Topic of investigation...

Q:

The statement of cash flows for Apple Inc. contained the following information (in millions) for the year ended September 25, 2010: Operating Activities Net Income .......$14,013 Depreciation...

Q:

Periodic Table A student builds a rocket-propelled cart for a science project. Its acceleration is not quite high enough to win a prize, so he uses a larger rocket engine that provides 27% more...

Q:

The easiest way to value a property with very little information about its vacancy or operatingNet Operating IncomeDiscounted Cash FlowInternal Rate of ReturnNet present ValueGross Rent Multiplier

Q:

Revise the data in your worksheet to reflect the results for the subsequent period as shown below: What is the materials quantity variance? (Indicate the effect of each variance by selecting "F" for...