Why is Harley-Davidson trying to attract younger buyers? Why is financing / lending an important issue for
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Question:
Why is Harley-Davidson trying to attract younger buyers?
Why is financing / lending an important issue for Harley as it pursues younger riders?
What risks does Harley face by offering greater access to lending services for its buyers?
What strategies would you recommend, that are not mentioned in the article, to get younger buyers to purchase Harley's motorcycles?
Explain how motorcycles might fit well with younger consumers and their lifestyles.
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Authors: Ken Black, Ignacio Castillo
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