Question: Why is it important for a large business, such as Procter & Gamble ( P&G ) , to have marketing plans for each of its

Why is it important for a large business, such as Procter & Gamble (P&G), to have marketing plans for each of its
SBUs?
to reduce competition among SBUs
to streamline intermal processes
to ensure anmual marketing plan reviews
to address the diverse needs of different markets
Why is it important for a large business, such as Procter

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