Question: Why is it important for a product supplier to support its B - 2 - B retail business customer in keeping its B - 2

Why is it important for a product supplier to support its B-2-B retail business
customer in keeping its B-2-C consumers happy?
Everyone likes a happy customer because they buy more goods.
The retail businesses may choose to find a new product supplier.
B-2-B customers are the same as B-2-C consumers.
B-2-B customers are more important than B-2-C consumers.
Why is it important for a product supplier to support its

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