Question: Why is it important for decision-makers to understand information such as projections of changes over the next five years and the primary sources of revenue

Why is it important for decision-makers to understand information such as projections of changes over the next five years and the primary sources of revenue for the spectator sports industry? (Note below.)

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What are the main revenue sources (i.e., products and services) in the spectator sport industry?

-Admissions to live sports events (26.3%).

-Sporting event broadcast and other media right (40.7%).

-Advertising and endorsement revenue (16.2%).

-Licensing of rights to use intellectual consumption (1.8%).

-Meals and beverages for immediate consumption (3.5%).

-Resale of merchandise (1.0%).

-Other (10.5).

What changes are expected over the next five years (until 2026)?

-Admissions to live sports events: IBIS World predicts ticket sales will decline as a share of industry revenue over the five years to 2026 as sports brands continue to turn their attention to licensing and sponsorship opportunities.

-Sporting event broadcasting and other media right: IBIS World predicts tickets to decrease because of the industry revenue over on next five years to 2026 for the sports franchises continue to change their attention concerning licensing and sponsorship opportunities.

-Advertising and endorsement revenue: This is predicted to continue to grow for five years to 2026.

-Other: Operators often pay companies to produce industry-appropriate clothing and souvenirs, which they then sell at a higher price during sports matches.

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