Question: Why is it important for management to use judgement in formulating a pricing strategy when empirical and observational data can precisely estimate price sensitivity ?
Why is it important for management to use judgement in formulating a pricing strategy when empirical and observational data can precisely estimate price sensitivity
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Data often contain corrupted information that must be reviewed by management.
Management is responsible for pricing decisions and therefore is responsible for pricing outcomes.
Though precise, the data may not accurately reflect customer price sensitivity which may require some subjective consideration by a manager.
When management cannot trust the data it collects, it must reassess the utility and value of the different methods and strategies used to estimate pricing sensitivity
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