Question: Why is it important for managers to take a customer - oriented view of their business when defining industry boundaries? A ) To increase the
Why is it important for managers to take a customeroriented view of their business when defining industry boundaries?
A To increase the bargaining power of suppliers in their industry
B To reduce the competition in their industry
C
To identify the basic customer needs their company is serving
D
To increase the prices of their products and services
E
To expand their company's product offerings
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