Question: Why is it important for managers to understand how consumers respond to changes in price for a product? Prices may change frequently in response to
Why is it important for managers to understand how consumers respond to changes in price for a product?
Prices may change frequently in response to changing costs, competition, or other factors.
Decause if pricing is relatfucly Inclastic, they can use price as a competithe tactle.
Because if pricing is relative elastic, profits may be increased by increasing price.
Because price is always the most important element of the marheting mix.
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