Question: Why is it important for managers to understand the concept of product pricing? Which pricing method do you believe is the most accurate - cost

  • Why is it important for managers to understand the concept of "product pricing?"
  • Which pricing method do you believe is the most accurate - cost plus, product cost, or target costing? Why?
  • Give a personal example of a product that you believe is priced too high and why? Too low and why?

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