Question: Why is it important for the strategic planning process to include a marketing plan? It makes all employees responsible for the tasks and responsibilities of

Why is it important for the strategic planning process to include a marketing plan? It makes all employees responsible for the tasks and responsibilities of the marketing function.It replaces the need for later evaluation of the marketing strategys performance.It presents objectives and the resources that need to be allocated to achieve them.It eliminates the need for marketing strategies based on each product or brand.

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