Why is it important to develop an emotional connection with the consumer when developing a brand positioning statement?

Consumers are rarely capable of making logical purchasing decisions and are mostly persuaded by their emotions.

Consumer feelings reflect the reality of their purchasing experience, so the brand positioning must match that reality to be seen as legitimate.

Showing consumers an emotional benefit of your product differentiates your product from others and provides a solution for a meaningful problem.

It$$s not important$$consumers often see right through emotional appeals and will go somewhere else if they feel they are being manipulated.