Question: Why is it important to set specific IMC campaign objectives? All of the other answers are correct. It provides a benchmark to measure success or

Why is it important to set specific IMC campaign objectives?
All of the other answers are correct.
It provides a benchmark to measure success or failure.
It facilitates the coordination of the various groups working on the campaign.
It guides the development of an IMC plan.
Why is it important to set specific IMC campaign objectives? All

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