Why is it important to use a creative brief in preparing a social media marketing plan?

Group of answer choices

It's a tool that facilitates clarity about the plan at the beginning of the process, and helps to avoid miscommunication and needless revisions during plan execution.

It maps out the feedback from cross-functional departments such as research and development, and sales.

It shows you which computer applications you should be using and why.

What is engagement marketing and why is it important?

Group of answer choices

Engagement marketing is the use of strategic, resourceful content to engage people, and create meaningful interactions over time.

Engagement marketing maps out the feedback from cross-functional departments such as research and development, and sales.

Engagement marketing is about listening to your followers and 80% of the time your content should be micro-moments.

To be successful in social/digital media marketing, a business needs to create _____________________ and _________________________ content on a regular basis.

* Please select the most correct answer.

Group of answer choices

relevant and interesting

Video and long form

mobile and PDF