Question: Why is it important to use various media sources for marketing when a company is in the phase of focusing on the customer? It helps

Why is it important to use various media sources for marketing when a company is in the phase of focusing on the customer?
It helps a company reach all potential customers.
It helps the customer make an informed decision after he/she has made a purchase.
It helps to improve efficiency as no one really uses just one source of media, like email or texting.
It helps to make the company appear more up-to-date by focusing exclusively on social media.

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