Question: Why is it necessary to focus only on a particular segment of the market rather than to try to sell to everyone? Why do we

  1. Why is it necessary to focus only on a particular segment of the market rather than to try to sell to everyone?

  2. Why do we say that it is more efficient not to compete directly with existing products? What exactly are the expenses that may be incurred when we do try to compete with them?

  3. Identify and describe the different categories and even sub-categories in the Philippine consumer beverage market.

  4. After describing the different categories of beverages, identify the defining characteristics that are required for a product to belong to a particular beverage category.

Please type your Ideas because I can't understand some pensmanship.

Thank you for understand and the Ideas in advance.

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