Question: Why is localization used in global marketing? To modify your product and marketing for specific geographic areas. To review existing marketing methods and make enhancements

Why is localization used in global marketing?
To modify your product and marketing for specific geographic areas.
To review existing marketing methods and make enhancements where needed.
To ensure that a marketing message can be clearly understood anywhere in the world.
To modify your distribution methods so that you use the same ones everywhere.

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