Why is managing cash flow important? a. It allows us to plan for the future. b. It affects the profitability of the entity. C. Financial analysts, lenders, investors and managers are all interested in the flow of cash. d. Cash inflows and cash outflows must be equal. All business tractions can be labeled under these 5 categories, match each to the correct description. Revenue how much it earned from selling its goods or services. Liabilities what it owes to creditors. } Assets what a business owns. Expenses how much it costs to produce and sell its goods. Equity what it owes to shareholders. What part of the balance sheet contains marketable securities (I.e Stocks, Bonds)? w.jpg