Question: Why is Price important? (as discussed in class) Determines positioning in the market; how/where the company fits It is one of the two components that

Why is Price important? (as discussed in class) Determines positioning in the market; how/where the company "fits" It is one of the two components that make up the company's revenue It allows the company to always cover the cost of goods sold (COGS) It ensures the company will make a profit

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