Question: - Why is price such a difficult variable for marketers to control? What factors must they consider in setting prices? - Driving volume is a

- Why is price such a difficult variable for marketers to control? What factors must they consider in setting prices?

- Driving volume is a key pricing objective for many businesses. Find an example of a marketer that uses each of the volume oriented pricing strategies. Do you think this approach is effective? Why or why not?

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